- 30th January 2018
- 0 Comment
- Facebook, Lead Generation
Need more qualified leads from Facebook?
Have you used Facebook lead ads?
With the arrival of Facebook Zero, pages will effectively see little or no organic reach without some form of ad budget. The money you spend needs to show a return.
In this article, you’ll discover how to use Facebook lead ads to collect and download email and mailing contact details from Facebook users.
How Lead Generation Ads Work
Facebook and Instagram lead generation ads are designed to deliver email addresses directly to your database. Unlike other ad types, lead ads include a contact form for people to fill out if they’re interested in your product or service. You can then use that information to follow up with them.
Facebook pre-populates the lead form with user information they already have. Because the ad does most of the work of filling in the data, users are more likely to complete the form, delivering you a new lead.